Bad Idea
2000s-present · global
Also known as Worst Possible Idea, Anti-Brainstorm
Group brainstorms the worst possible ideas for a product, event, or solution — then pitches each with real enthusiasm.
Known for
- Applied-improv staple in corporate training — removes fear of 'wrong' so ideas flow.
- Second City Works and AIN practitioners use this as an opener before real brainstorms.
- Sample prompts: 'sandpaper socks,' 'ketchup popsicles,' 'meeting software for pets.'
- Often surprises participants — bad ideas inverted become viable ones.
Connected to
Concepts
Games
Schools & Theaters
second city works